Blog

  • Our Vision: Growing a Better Tomorrow

    Greene Farms, Greene Homestead & Harvest2Hope

    The vision starts with our family farm in Elk Valley, Tennessee, held for five generations. My great-grandfather served 20 years in the Navy, helping secure this land, and now we will build on that legacy. Throughout my education, I’ve learned the power of community and developed strategic plans to create lasting partnerships. This isn’t happening just yet, but it’s a future we will create, beginning in Elk Valley and expanding across Local Counties and the greater East Tennessee and Knoxville area.

    Our Vision: A Healthier Community

    Greene Farms will unite people with honest, nutrient-rich food, answering the call to make Americans healthy again. We will start at Greene Homestead raising animals and tending a healthy ecosystem for a small local customer base while perfecting our techniques and expertise. We will use our marketing background to shine where farmers often struggle, building a loyal customer base on social media. Harvest2Hope will be our consulting effort to plant small market gardens on church lots and other underutilized community spaces, growing fresh produce for schools, food banks, and markets with a community sharing system. Finally we will start our Greene Farm expansion plans rooted in our values and held to our high standards. 

    Our Plan: Farming Standards

    We will grow food by regenerative techniques, resting the soil, rotating animals for healthy pastures, and planting native supportive crops. Industrial farming has ruined so much land and is giving farming a bad rep, leading to alternative processed lab made food. Farms are not the problem, it’s the farming techniques. Joel Salatin at Polyface farms is a great resource for anyone wanting to learn more about regenerative agriculture, and he is definitely one of our role models! 

    Our Vision: Partnering With Farmers

    Greene Farms will partner and support local farmers from Elk Valley and surrounding areas . Follow our guidelines for thriving land, and we will buy your harvest to sell under our trusted name—pay based on what you produce, your land, your way and our standards. We will share tools and act as neighboring farmers back before corporations destroyed the communities. Within our Food Cluster of farmers we will have grass fed meat, free range eggs, honey, and other unlimited potential of various products to sell and share.

    Our Plan: A Greener Tennessee

    With clean energy from TVA dams and new nuclear reactors nearby, our vision will make Tennessee the first carbon-negative state—trees and soil absorbing carbon as we grow. Around Norris Lake, tourists will enjoy farm-fresh meals, boosting East Tennessee with jobs and appeal, making it a destination for body and soul.

    Action Steps: Our Path Forward

    • Phase 1: Starting Small (Years 1-5)
      We will prepare Greene Homestead in Elk Valley—livestock, gardens, ponds—while I manage marinas on Norris Lake full-time. Social media will share our journey, connecting with early supporters.
    • Phase 2: Growing Steady (Years 5+)
      We will lease nearby land, then mentor aspiring farmers to join our community, using hands-on experience and marketing savvy to expand our network across East Tennessee.

    Our Plan: A Lasting Legacy

    Greene Farms will stand against industrial systems, proving we can thrive together. Greene Homestead will test and share what works, while Harvest2Hope spreads hope garden by garden. Our vision will build a tough, healthy, green Tennessee, starting in Elk Valley and growing outward.

    Join Our Vision

    Be part of this future—buy our produce, invest, or farm with us when we launch. Follow us on Instagram @homesteadgreene to stay in the loop as our vision unfolds: animals roaming, gardens blooming, East Tennessee shining. We will grow better tomorrow—one harvest at a time.

  • Community Supported Agriculture App

    CSA Farm Sales App: Connecting Local Farms and Consumers Through Direct Sales

    Our Dream Team: Reach out if Interested!

    1. Technology Specialist: Expert in app development and UX to craft a seamless technical platform.
    2. Customer Engagement Specialist: Skilled in retention and service to optimize consumer experience and usability.
    3. Data Privacy & Compliance Expert: Ensures user and farm data security with expertise in protection laws and cybersecurity.

    Mission Statement

    “To empower small farms to sell fresh, sustainable, chemical-free products directly to consumers via a subscription-based app, fostering farm-to-table connections and offering a customizable, convenient experience.”

    Overview

    Harvest2home, a nonprofit, and Greene Farms aim to launch or partner with a CSA Farm Sales App to link consumers with local, sustainably grown food. The app enables small farms to offer one-time purchases and tailored subscriptions, supporting regenerative agriculture, reducing food insecurity, and promoting healthier choices.

    How the CSA App Benefits Stakeholders

    • Farms: Boosts sales by streamlining direct-to-consumer transactions, reducing reliance on industrial supply chains.
    • Nonprofit: Generates revenue through a share of fees to fund community programs.
    • Consumers: Enhances access to fresh, local food with flexible subscription options.

    Key Features

    • Farm Profiles: Showcases each farm’s regenerative practices, products, and stories.
    • Customizable Subscriptions: Allows subscriptions to specific items (e.g., honey, eggs) or seasonal bundles, with flexible terms.
    • Farm-to-Table Delivery: Provides pickup at hubs or home delivery via local partnerships.
    • Community Engagement: Features farm-sourced blogs, recipes, and videos on sustainable agriculture.
    • Sustainability Focus: Highlights eco-certified, chemical-free products from regenerative farms.

    Ethical & Operational Framework

    • Farm-First Pricing: Ensures farms keep most revenue for fair pay and sustainability.
    • Nonprofit Support: Directs a small fee portion to food insecurity and education initiatives.
    • Transparency: Requires farms to meet strict sustainability and quality standards.

    Tackling Industrial Food Systems

    The app counters industrial challenges by:

    • Eliminating middlemen for fresher, cost-effective food.
    • Promoting unique farm offerings like heirloom crops and heritage meats.
    • Educating users on the drawbacks of processed foods and benefits of local farming.

    Nonprofit’s Future Role

    • Partnerships: Onboards farms meeting regenerative standards.
    • Education: Provides app content on seasonal eating and chemical-free benefits.
    • Revenue Sharing: Reinvests fees into food donations and community projects.

    Key Benefits

    • Consumer Choice: Tailored subscriptions from trusted farms.
    • Farm Empowerment: Expands market reach and revenue for small farms.
    • Mission Sustainability: Funds nonprofit goals while enhancing food systems.
    • Community Ties: Strengthens trust and transparency between farms and buyers.

    Subscription Examples

    • Honey (Farm A): Monthly raw, additive-free honey.
    • Eggs (Farm B): Weekly/bi-weekly free-range eggs.
    • Seasonal Box (Farm C): Rotating fruits and veggies.
    • Custom Bundle: Mix-and-match items like honey, eggs, and flowers across farms.
  • Harvest2Hope Business Plan

    Our Dream Team: Please Reach out if Interested!

    • Agricultural Expert: Expertise in regenerative farming practices, soil health, and sustainable food systems. Provides guidance on farm operations and ensures alignment with sustainable practices.
    • Finance/Accounting Specialist: Background in nonprofit budgeting, grant management, and tax-exempt compliance. Ensures transparency in financial reporting and guides fundraising strategies.
    • Community Outreach Leader: Experience in faith-based organizations or community engagement. Builds relationships with local churches, schools, and food banks to expand partnerships.
    • Nonprofit Legal Advisory: Familiarity with nonprofit regulations, IRS 501(c)(3) compliance, and risk management. Helps navigate legal complexities, contracts, and governance policies.
    • Education Specialist: Expertise in agricultural education, food security, or youth programs (e.g., FFA, 4-H). Develops workshops and initiatives to engage schools and community groups.

    Executive Summary

    Mission Slogan: Jobs for those in need, service from the able, nourishment for the paying, and care for the hungry.

    Mission Statement:
    To alleviate food insecurity in Anderson and Campbell Counties by partnering with local Churches and TN department of agriculture to use underutilized land to cultivate fresh local produce, distributing it to local schools, food banks, and community organizations, while fostering community engagement and providing regenerative agricultural education.

    Vision Statement:
    A community where every individual has access to nutritious food, supported by a collaborative network of faith-based regenerative agriculture and education.

    Key Objectives:

    1. Cultivate fresh produce on underutilized property.
    2. Distribute food to local schools, food banks, and community organizations.
    3. Engage church members, local organizations, and any others in volunteer opportunities.
    4. Develop educational programs in partnership with FFA and local schools.
    5. Establish revenue streams through CSA programs, and partnerships with local businesses.

    Organizational Structure

    Legal Structure:
    501(c)(3) nonprofit organization.

    Leadership Team:

    • Founder/Executive Director: Isaiah Greene
    • Board of Directors: Comprising church leadership, local agricultural experts, and community leaders.
    • Farm Manager: Responsible for daily agricultural operations.
    • Volunteer Coordinator: Manages recruitment and coordination of volunteers.

    Potential Partnerships:

    • Second Baptist Church: Provides land, encourages volunteers, and community support.
    • Future Farmers of America (FFA): Collaborates on educational programs and volunteer recruitment.
    • Anderson County Career and Technical Center (ACCTC): Provide hands-on agricultural education and internship opportunities for students. Collaborate on workshops and projects like farm infrastructure and sustainable farming practices.
    • UT Arboretum: Host joint workshops on sustainability, soil health, and pollinator conservation. Leverage their expertise in native plants and ecosystems for farm planning and education.
    • 4-H: Engage youth in farm projects like flower cultivation. Offer farm tours and hands-on learning to foster agricultural skills. Provide opportunities for service projects and competitions.
    • UT Institute for Agriculture in Anderson County: Partner on research and best practices for sustainable farming. Provide technical training for staff and volunteers. Collaborate on grant applications for agricultural initiatives.
    • Knight’s Flowers: Partner on flower cultivation for retail and donations to community organizations. Host workshops on flower arranging and pollinator importance. Promote locally grown flowers as sustainable alternatives.
    • East Tennessee Farmers Association for Retail Marketing (FARM): Sell surplus produce at local farmers’ markets. Join their network to share resources and marketing strategies. Co-host events to promote local agriculture and food security.
    • The Clinton Courier: Promote nonprofit stories, events, and fundraising campaigns through their platform. Partner on educational articles about food insecurity and sustainable farming. Highlight the impact of partnerships with schools, churches, and local organizations.
    • Big Brothers Big Sisters of East Tennessee: Create mentorship opportunities through farm projects. Provide farm tours and hands-on agricultural experiences for participants. Collaborate on events like farm-to-table dinners and community service days.

    Potential Church Partnerships for Service hours or Expand Harvest2Hope Garden

    Target Population:

    • Schools: Focus on public schools in Anderson and Campbell Counties with underfunded meal programs.
    • Food Banks: Partner with local food banks to meet community needs.
    • Community Organizations: Collaborate with shelters and community centers serving vulnerable populations.

    Community Challenges:

    • Food Insecurity Rates: As of 2021, Anderson County had a food insecurity rate of 13.8%, affecting approximately 10,580 individuals. Campbell County had a rate of 17.4%, impacting about 6,870 individuals.

    Local Food Banks:

    • Second Harvest Food Bank of East Tennessee: Serves Anderson County and surrounding areas.
    • Campbell County Food Pantry: Provides food assistance to residents of Campbell County.

    Program Description

    Core Programs:

    1. Agricultural Production:
      • Cultivate vegetables, fruits, and flowers on underutilized property.
    2. Food Distribution:
      • Donations: Provide a portion of the harvest to local schools and food banks.
      • Sales: Sell surplus produce through CSA programs and local markets to sustain operations.
    3. Educational Initiatives:
      • Workshops: Offer agricultural training and nutrition education to church members and the community.
      • Youth Programs: Collaborate with FFA and local schools to engage students in agricultural activities.
    4. Community Engagement:
      • Volunteer Opportunities: Mobilize church members and community volunteers for farming activities.
      • Events: Host community events such as harvest festivals and farm-to-table dinners to promote the mission.

    Marketing and Outreach

    Strategies:

    • Church Communications: Utilize sermons, bulletins, and social media to inform and engage the congregation.
    • Community Partnerships: Collaborate with local businesses, schools, and organizations to expand reach.
    • Digital Presence:
      • Website: Develop a site featuring program information, volunteer opportunities, and donation options.
      • Social Media: Share updates, success stories, and educational content to build an online community.

    Operational Plan

    Start-Up Steps:

    1. Land Assessment: Evaluate available church property for suitability in farming and other potential operations.
    2. Legal Compliance: Ensure adherence to local zoning laws and obtain necessary permits for agricultural activities.
    3. Infrastructure Development:
      • Prepare land, install irrigation systems, acquire necessary equipment, and start composting.
    4. Volunteer Recruitment: Engage church members and local student organizations for initial planting and ongoing maintenance.
    5. Program Launch: Begin cultivation and establish distribution channels with local schools and food banks.

    Daily Operations:

    • Agricultural Tasks: Planting, watering, weeding, harvesting, and routine land care.
    • Volunteer Coordination: Scheduling and managing volunteer activities.

    Distribution: Organizing the delivery of produce to partners and managing sales.